I buy my gold from my local/family jeweler. What value add does Niwish provide for me to buy here instead?

Our prices of digital metal are more competitive than your local jeweler as we save on many overheads incurred in a physical setup. Further, the metal that you buy is the purest form available complying with London Bullion Market Association (LBMA) standards, while the coins are minted by a BIS-certified minting entity along with tamper-proof packaging. Further, minting charges are payable only if you opt for a physical delivery. Thus, holding metal in digital form provides better returns from your investment